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May 2, 2018

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May 26, 2018




Alex Royal - Lash Extension Specialist & Stylist



What made you get into this industry?

I got into the beauty industry because for as long as I can remember I wanted to do hair. At first I pursued other avenues, but I couldn’t get hair off my mind so I finally decided to go for it. Now I get to work in an environment where I can unleash my creativity and at the same time enable women and men to feel like the best version of themselves.


What is your favorite product right now?

My current favorite product is R+Co’s Palm Springs. It is a pre shampoo treatment mask that revitalizes damaged and dry hair while hydrating, strengthening, and delivering tons of shine. Keeping your hair in the healthiest state possible is the first step in achieving your desired outcome with various colors and styles.


What is your specialty?

My specialty in the beauty industry is eyelash extensions. I apply the extensions one by one to the natural eyelashes, and I use a variety of lengths and thicknesses to create a completely customized and beautiful set of eyelashes for each individual.


Favorite tip, trick, or hack?

My favorite tip for applying products is to rub the product all over your hands and in between your fingers, and then to, slowly, finger comb it through your hair. Most people make the mistake of accidentally putting all the product right in one spot, which weighs down that hair, while neglecting the rest of their head. This way the product will be spread evenly and your hair will receive the most benefits from the product. Happy styling!


Favorite hair trend of 2018?

My favorite current hair trend is a beautiful sun kissed balayage. This trend is very natural looking, vibrant, and low maintenance, and just like highlights, can be customized for anyone. 


What advice would you give to your clients?

My biggest piece of advice is to skip the drugstore products! The FDA does not hold these products to the same standard as salon grade products, so they are full of filler ingredients that just weigh your hair down and create build up. Don’t think you’re safe on amazon either. Even if you are buying salon grade products from them most of the time they will be old expired versions, or not even the actual product in the bottle. Do your hair a favor and give it what is guaranteed to be the best.



Alicia Rich- Assistant